1. Invertendo sem cair

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Reprint: R0502A 

The List is HBR&#8217;s annual attempt to capture ideas in the state of becoming&#8212;when they&#8217;re teetering between what one person suspects and what everyone accepts.
Roderick M. Kramer says it isn&#8217;t bad when leaders flip-flop. Julia Kirby describes new efforts to redefine the problem of organizational performance. Joseph L. Bower praises the &#8220;Velcro organization,&#8221; where managerial responsibilities can be rearranged. Jeffrey F. Rayport argues that companies must refocus innovation on the &#8220;demand side.&#8221;
Eric Bonabeau describes a future in which computer-generated sound can be used to transmit vast amounts of data. Roger L. Martin says corporate systems such as CRM that are highly reliable tend to have little validity. Kirthi Kalyanam and Monte Zweben report that marketers are learning to contact customers at just the right moment. Robert C. Merton explains how equity swaps could help developing countries avoid some of the risk of boom and bust.
Thomas A. Stewart says companies need champions of the status quo. Mohanbir Sawhney suggests marketing strategies for the blogosphere. Denise Caruso shows how to deal with risks that lack owners. Thomas H. Davenport says personal information management&#8212;how well we use our PDAs and PCs&#8212;is the next productivity frontier.
Leigh Buchanan explores workplace taboos. Henry W. Chesbrough argues that the time is ripe for services science to become an academic field. Kenneth Lieberthal says China may change everyone&#8217;s approach to intellectual property. Jochen Wirtz and Loizos Heracleous describe customer service apps for biometrics.
Mary Catherine Bateson envisions a midlife sabbatical for workers. Jeffrey Rosen explains why one privacy policy won&#8217;t fit everyone. Tiham&#233;r von Ghyczy and Janis Antonovics say firms should embrace parasites. And Jeffrey Pfeffer warns business-book buyers to beware.
Additionally, HBR offers a list of intriguing business titles due out in 2005.

Breakthrough Ideas for 2005

Reimpressão: R0502A A Lista é a tentativa anual da HBR de capturar ideias no estado de transformação, quando elas oscilam entre o que uma pessoa suspeita e o que todos aceitam. Roderick M. Kramer diz que não é ruim quando os líderes fracassam. Júlia Kirby descreve novos esforços para redefinir o problema do desempenho organizacional. Joseph L. Bower elogia a “organização Velcro”, onde as responsabilidades gerenciais podem ser reorganizadas. Jeffrey F. Rayport argumenta que as empresas devem reorientar a inovação no “lado da demanda”. Éric Bonabeau descreve um futuro no qual o som gerado por computador pode ser usado para transmitir grandes quantidades de dados. Roger L. Martin diz que sistemas corporativos como o CRM, que são altamente confiáveis, tendem a ter pouca validade. Kirthi Kalyanam e Monte Zweben relatam que os profissionais de marketing estão aprendendo a entrar em contato com os clientes no momento certo. Robert C. Merton explica como os swaps de ações podem ajudar os países em desenvolvimento a evitar alguns dos riscos de expansão e queda. Thomas A. Stewart diz que as empresas precisam de campeões do status quo. Mohanbir Sawhney sugere estratégias de marketing para a blogosfera. Denise Caruso mostra como lidar com riscos que carecem de proprietários. Thomas H. Davenport diz que o gerenciamento de informações pessoais — a forma como usamos nossos PDAs e PCs — é a próxima fronteira de produtividade. Leigh Buchanan explora tabus no local de trabalho. Henry W. Chesbrough argumenta que chegou a hora de a ciência dos serviços se tornar um campo acadêmico. Kenneth Lieberthal diz que a China pode mudar a abordagem de todos em relação à propriedade intelectual. Jochen Wirtz e Loizos Heracleous descrever aplicativos de atendimento ao cliente para biometria. Maria Catarina Bateson prevê um período sabático de meia idade para os trabalhadores. Jeffrey Rosen explica por que uma política de privacidade não serve para todos. Tihamer von Ghyczy e Janis Antonovics dizem que as empresas deveriam abraçar os parasitas. E Jeffrey Pfeffer adverte os compradores de livros comerciais a tomarem cuidado. Além disso, a HBR oferece uma lista de títulos comerciais intrigantes que serão lançados em 2005.

Ideias inovadoras para 2005

Reprint: R0502A The List is HBR’s annual attempt to capture ideas in the state of becoming—when they’re teetering between what one person suspects and what everyone accepts. Roderick M. Kramer says it isn’t bad when leaders flip-flop. Julia Kirby describes new efforts to redefine the problem of organizational performance. Joseph L. Bower praises the “Velcro organization,” where managerial responsibilities can be rearranged. Jeffrey F. Rayport argues that companies must refocus innovation on the “demand side.” Eric Bonabeau describes a future in which computer-generated sound can be used to transmit vast amounts of data. Roger L. Martin says corporate systems such as CRM that are highly reliable tend to have little validity. Kirthi Kalyanam and Monte Zweben report that marketers are learning to contact customers at just the right moment. Robert C. Merton explains how equity swaps could help developing countries avoid some of the risk of boom and bust. Thomas A. Stewart says companies need champions of the status quo. Mohanbir Sawhney suggests marketing strategies for the blogosphere. Denise Caruso shows how to deal with risks that lack owners. Thomas H. Davenport says personal information management—how well we use our PDAs and PCs—is the next productivity frontier. Leigh Buchanan explores workplace taboos. Henry W. Chesbrough argues that the time is ripe for services science to become an academic field. Kenneth Lieberthal says China may change everyone’s approach to intellectual property. Jochen Wirtz and Loizos Heracleous describe customer service apps for biometrics. Mary Catherine Bateson envisions a midlife sabbatical for workers. Jeffrey Rosen explains why one privacy policy won’t fit everyone. Tihamér von Ghyczy and Janis Antonovics say firms should embrace parasites. And Jeffrey Pfeffer warns business-book buyers to beware. Additionally, HBR offers a list of intriguing business titles due out in 2005.

Ideias inovadoras para 2005

Resumo.

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