Morten T. Hansen

Herminia Ibarra

Urs Peyer

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Reprint: R1301F 
For years, people have bemoaned executives&#8217; zealous focus on short-term results, which often leads CEOs to make moves that undermine their firms&#8217; long-term prospects and, some say, act irresponsibly. But all the talk won&#8217;t change anything if the business world doesn&#8217;t adopt a new way of measuring performance. Three professors from France&#8217;s Insead believe they have the answer: an innovative scorecard that evaluates CEOs on the basis of the results they delivered over their entire tenures in office. It incorporates three metrics: industry-adjusted shareholder returns, country-adjusted shareholder returns, and increase in market capitalization over that time frame. 
Using this scorecard, the authors have studied and objectively ranked the performance of thousands of CEOs of major corporations around the world. In this issue, we reveal who made it into the top 100. This is the second installment of the ranking, which we published for the first time three years ago. Since then, the authors have expanded the group of CEOs studied, making it even more global. And, recognizing the growing sentiment that great financial performance is no longer enough, they also looked at social and environmental ratings to see which of the top CEOs also did well on those metrics. 
Accompanying this year&#8217;s list is an interview with Jeff Bezos, the CEO of Amazon, whose well-known focus on the long term has served his company extremely well&#8212;earning him the #2 spot in the ranking.

The Best-Performing CEOs in the World

Reimpressão: R1301F Há anos, as pessoas lamentam o foco excessivo dos executivos nos resultados de curto prazo, o que muitas vezes leva os CEOs a tomar medidas que prejudicam as perspectivas de longo prazo de suas empresas e, segundo alguns, a agir de forma irresponsável. Mas toda essa discussão não mudará nada se o mundo dos negócios não adotar uma nova forma de medir o desempenho. Três professores do Insead, da França, acreditam ter a resposta: um quadro de resultados inovador que avalia os CEOs com base nos resultados que alcançaram ao longo de todo o seu mandato. Ele incorpora três métricas: retorno aos acionistas ajustado ao setor, retorno aos acionistas ajustado ao país e aumento da capitalização de mercado nesse período.Com base nesse quadro de avaliação, os autores estudaram e classificaram objetivamente o desempenho de milhares de CEOs de grandes empresas em todo o mundo. Nesta edição, revelamos quem entrou no top 100. Esta é a segunda edição do ranking, que publicamos pela primeira vez há três anos. Desde então, os autores ampliaram o grupo de CEOs estudados, tornando-o ainda mais global. E, reconhecendo o sentimento crescente de que um excelente desempenho financeiro já não é suficiente, eles também analisaram as classificações sociais e ambientais para verificar quais dos principais CEOs também obtiveram bons resultados nessas métricas.Juntamente com a lista deste ano, apresentamos uma entrevista com Jeff Bezos, CEO da Amazon, cuja conhecida visão de longo prazo tem sido extremamente benéfica para a empresa — o que lhe rendeu o segundo lugar no ranking.

Os CEOs com melhor desempenho do mundo

Reprint: R1301F For years, people have bemoaned executives’ zealous focus on short-term results, which often leads CEOs to make moves that undermine their firms’ long-term prospects and, some say, act irresponsibly. But all the talk won’t change anything if the business world doesn’t adopt a new way of measuring performance. Three professors from France’s Insead believe they have the answer: an innovative scorecard that evaluates CEOs on the basis of the results they delivered over their entire tenures in office. It incorporates three metrics: industry-adjusted shareholder returns, country-adjusted shareholder returns, and increase in market capitalization over that time frame. Using this scorecard, the authors have studied and objectively ranked the performance of thousands of CEOs of major corporations around the world. In this issue, we reveal who made it into the top 100. This is the second installment of the ranking, which we published for the first time three years ago. Since then, the authors have expanded the group of CEOs studied, making it even more global. And, recognizing the growing sentiment that great financial performance is no longer enough, they also looked at social and environmental ratings to see which of the top CEOs also did well on those metrics. Accompanying this year’s list is an interview with Jeff Bezos, the CEO of Amazon, whose well-known focus on the long term has served his company extremely well—earning him the #2 spot in the ranking.

Os CEOs com melhor desempenho do mundo

Resumo.

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